Blog
Our blog covers custom web design, modern development and digital visibility. We share hands-on knowledge, current trends, and proven strategies for everyone aiming to get more out of their website – from design and performance to usability, SEO, and digital success factors.
Evelan Blog
Blog Posts
Online Marketing Guide: Strategy, Website, Data
Andreas Straub • May 10, 2026
A strong online marketing strategy only works if all your efforts come together in one place: your own website. Find out why a professional website is the most important marketing tool today.
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Online Marketing KPIs: The Metrics That Matter in 2026
Andreas Straub • May 10, 2026
Online marketing is only successful if results are measurable. This article shows which KPIs are crucial in online marketing and why a clear online marketing strategy is necessary.
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How companies can avoid common online marketing mistakes
Andreas Straub • May 05, 2026
Many companies invest in online marketing but still receive hardly any inquiries. The reason is almost never the budget, but rather a lack of an overall strategy for the website, content, and user guidance.
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Marketing Budget Planning: The Guide for B2B SMEs
Andreas Straub • May 05, 2026
Many companies burn through their marketing budget because they advertise without optimizing their website. The result: lots of traffic, few inquiries. In this blog, we show you how to plan your marketing budget.
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Social Media Without a Website? Why It Doesn't Work
Andreas Straub • Apr 16, 2026
Social media brings reach and websites bring customers. Learn why social media alone is not a stable business model and why your website should be the foundation of any online strategy.
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Micro-Conversions: Make Trust Measurable
Andreas Straub • Apr 10, 2026
Micro-conversions reveal how users think, make decisions, and build trust. By understanding these small steps and leveraging them strategically, you can transform a website into a measurably effective conversion system.
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