Blog

A strong online marketing strategy only works if all your efforts come together in one place: your own website. Find out why a professional website is the most important marketing tool today.

A man and a woman analyse KPI charts and marketing metrics together on a laptop at a desk.

Online Marketing KPIs: The Metrics That Matter in 2026

Andreas Straub • May 10, 2026

Online marketing is only successful if results are measurable. This article shows which KPIs are crucial in online marketing and why a clear online marketing strategy is necessary.

How companies can avoid common online marketing mistakes

Andreas Straub • May 05, 2026

Many companies invest in online marketing but still receive hardly any inquiries. The reason is almost never the budget, but rather a lack of an overall strategy for the website, content, and user guidance.

Businesswoman and consultant analyse marketing budget reports on a laptop

Marketing Budget Planning: The Guide for B2B SMEs

Andreas Straub • May 05, 2026

Many companies burn through their marketing budget because they advertise without optimizing their website. The result: lots of traffic, few inquiries. In this blog, we show you how to plan your marketing budget.

Strategy workshop on an Evelan project: team analyzes wireframes and user paths for a new B2B corporate website at the conference table

Why a Business Website Is Essential in 2026

Andreas Straub • Apr 16, 2026

Invest & impact

This article shows why a professional website is the foundation of any successful online marketing strategy and how companies can use it to grow in the long term.

Marketing team analyzes reach and conversion data on a laptop, comparing performance of social media channels with the company website

Social Media Without a Website? Why It Doesn't Work

Andreas Straub • Apr 16, 2026

Social media brings reach and websites bring customers. Learn why social media alone is not a stable business model and why your website should be the foundation of any online strategy.

Woman at a desk optimizes a website with heatmap overlay and form wireframe to drive higher conversion rates in a B2B context

Turn Website Visitors Into Customers: 9 Conversion Levers

Andreas Straub • Apr 12, 2026

Why do visitors click on a website or leave without making an inquiry? Clicks follow clear psychological patterns. This guide shows how modern websites influence decisions and build trust.

Laptop with GA4 dashboard visualizing scroll depth, file downloads, and form starts as a micro-conversion funnel for a B2B website

Micro-Conversions: Make Trust Measurable

Andreas Straub • Apr 10, 2026

Micro-conversions reveal how users think, make decisions, and build trust. By understanding these small steps and leveraging them strategically, you can transform a website into a measurably effective conversion system.

Trust Elements: 7 Credibility Signals for Serious Websites

Andreas Straub • Apr 10, 2026

Trust determines whether visitors stay or leave. This blog explains which trust-building elements make a website truly credible and why they are essential for generating more leads.

Independent entrepreneur reviews a professional website on smartphone and laptop in a cafe while preparing for lead generation

Professional Website for Lead Generation: What Matters

Andreas Straub • Apr 08, 2026

Digitale Nutzerführung

Learn how a professional website and targeted website optimization can boost lead generation. Discover which web design elements are key to attracting more inquiries.

Person sitting at a laptop on a coffee table, holding a card and comparing providers in a browser window

Online Buying Process Explained: Psychology of Inquiries

Andreas Straub • Apr 08, 2026

Why do users take immediate action on some websites? Online purchasing decisions follow clear patterns. By tailoring your website design to these patterns, you can systematically convert visitors into leads.

Woman in a leather chair with a laptop evaluating a website in a modern office, focused on the first impression

Website First Impression: What 50 Milliseconds Decide

Andreas Straub • Apr 03, 2026

Stay or leave? The decision is made in a matter of milliseconds. Read on to learn how professional website design builds trust and boosts conversions.

Close-up of a blue order button on a screen with a cursor, showing a deliberate click decision in a web design context

Web Design and Decisions: 10 Triggers for More Clicks

Andreas Straub • Apr 03, 2026

Digitale Nutzerführung

Clicks don’t happen by chance; they follow psychological patterns. This article highlights the key triggers in web design that make decisions easier, build trust, and measurably increase conversions.

Managing director on a laptop reviewing the GDPR compliance of a company website with cookie banner and privacy policy.

Legally Compliant Website: The Practical Guide

Andreas Straub • Mar 23, 2026

A legally compliant website can only be created when data protection, technology, and security work together seamlessly. This guide shows what really matters and where typical risks lie.

Hands typing on a laptop showing a large red warning symbol on the screen, symbolizing a compromised website

How to Close the Biggest Security Gaps on Your Website

Andreas Straub • Mar 23, 2026

Cyberattacks can affect any website today. A secure website is crucial for trust, data protection, and long-term success. Here you can find out why a professionally created website provides long-term protection.

Person arbeitet am Laptop und berührt ein leuchtendes Schildsymbol, das rechtssichere Anbieterkennzeichnung und Datenschutz auf einer Website darstellt

Legally Compliant Imprint & Data Protection for Your Website

Andreas Straub • Mar 18, 2026

A correct legal notice and properly implemented data protection are mandatory for every website. This article shows what is important and how websites can be set up to be legally compliant from the outset.

How to Implement the Cookie Banner Requirement

Andreas Straub • Mar 18, 2026

A simple cookie banner is no longer sufficient today. Cookie consent management ensures that cookies and tracking are only activated after valid consent has been given.

Person with a tablet displays a GDPR icon on a website and reviews data protection compliance

What Does the GDPR Actually Require from Websites? Duties, Risks, Practice

Andreas Straub • Mar 18, 2026