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Web accessibility and SEO share the same goal: WCAG-compliant websites earn 23% more organic traffic on average, according to Semrush. Why clean code pays off twice.

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Accessible Website Relaunch Step by Step

Andreas Straub • Jun 24, 2026

Accessible website, SEO relaunch and headless CMS in one project: how to reach your goal in 7 steps with the right website relaunch agency , without ranking losses.

An older man and a boy with headphones look together at a laptop by a window

What Your Website Must Meet Under WCAG 2.1 and 2.2

Andreas Straub • Jun 23, 2026

WCAG explained in plain terms: the law requires Level AA of WCAG 2.1. An overview of the four principles, the three levels, and what is new in WCAG 2.2.

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Building an Accessible Website: Costs, Process and What Agencies Won't Tell You

Andreas Straub • Jun 23, 2026

What does an accessible website cost? Building one typically runs EUR 2,500 to 30,000. Costs, process and hidden items explained honestly.

A man in a suit sits at a desk with a laptop in a modern office

BFSG Compliance Check: Does Germany's Accessibility Law Apply to My Website?

Andreas Straub • Jun 21, 2026

Germany's BFSG has been in force since 28 June 2025. Find out who is affected, which websites must comply, and what penalties apply. Check now.

Two men with headphones, one seated in a wheelchair, working together on a laptop

Accessible Website: The Complete Guide for Businesses

Andreas Straub • Jun 21, 2026

94.8 % of all websites have WCAG errors (WebAIM 2025). What the BFSG means for your business, who it affects, and what an accessible website costs.

Marketing manager analyzing online marketing KPIs on a laptop, with notes on channel mix and strategy next to it

Online Marketing Guide: Strategy, Website, Data

Andreas Straub • May 10, 2026

A strong online marketing strategy only works if all your efforts come together in one place: your own website. Find out why a professional website is the most important marketing tool today.

A man and a woman analyse KPI charts and marketing metrics together on a laptop at a desk.

Online Marketing KPIs: The Metrics That Matter in 2026

Andreas Straub • May 10, 2026

Online marketing is only successful if results are measurable. This article shows which KPIs are crucial in online marketing and why a clear online marketing strategy is necessary.

How Businesses Avoid Common Online Marketing Mistakes

Andreas Straub • May 05, 2026

Many companies invest in online marketing but still receive hardly any inquiries. The reason is almost never the budget, but rather a lack of an overall strategy for the website, content, and user guidance.

Businesswoman and consultant analyse marketing budget reports on a laptop

Marketing Budget Planning: The Guide for B2B SMEs

Andreas Straub • May 05, 2026

Many companies burn through their marketing budget because they advertise without optimizing their website. The result: lots of traffic, few inquiries. In this blog, we show you how to plan your marketing budget.

Strategy workshop on an Evelan project: team analyzes wireframes and user paths for a new B2B corporate website at the conference table

Why a Business Website Is Essential in 2026

Andreas Straub • Apr 16, 2026

Invest & impact

This article shows why a professional website is the foundation of any successful online marketing strategy and how companies can use it to grow in the long term.

Marketing team analyzes reach and conversion data on a laptop, comparing performance of social media channels with the company website

Social Media Without a Website? Why It Doesn't Work

Andreas Straub • Apr 16, 2026

Social media brings reach and websites bring customers. Learn why social media alone is not a stable business model and why your website should be the foundation of any online strategy.

Woman at a desk optimizes a website with heatmap overlay and form wireframe to drive higher conversion rates in a B2B context

Turn Website Visitors Into Customers: 9 Conversion Levers

Andreas Straub • Apr 12, 2026

Why do visitors click on a website or leave without making an inquiry? Clicks follow clear psychological patterns. This guide shows how modern websites influence decisions and build trust.

Laptop with GA4 dashboard visualizing scroll depth, file downloads, and form starts as a micro-conversion funnel for a B2B website

Micro-Conversions: Make Trust Measurable

Andreas Straub • Apr 10, 2026

Micro-conversions reveal how users think, make decisions, and build trust. By understanding these small steps and leveraging them strategically, you can transform a website into a measurably effective conversion system.

Trust Elements: 7 Credibility Signals for Serious Websites

Andreas Straub • Apr 10, 2026

Trust determines whether visitors stay or leave. This blog explains which trust-building elements make a website truly credible and why they are essential for generating more leads.

Independent entrepreneur reviews a professional website on smartphone and laptop in a cafe while preparing for lead generation

Professional Website for Lead Generation: What Matters

Andreas Straub • Apr 08, 2026

Digitale Nutzerführung

Learn how a professional website and targeted website optimization can boost lead generation. Discover which web design elements are key to attracting more inquiries.

Person sitting at a laptop on a coffee table, holding a card and comparing providers in a browser window

Online Buying Process Explained: Psychology of Inquiries

Andreas Straub • Apr 08, 2026

Why do users take immediate action on some websites? Online purchasing decisions follow clear patterns. By tailoring your website design to these patterns, you can systematically convert visitors into leads.

Woman in a leather chair with a laptop evaluating a website in a modern office, focused on the first impression

Website First Impression: What 50 Milliseconds Decide

Andreas Straub • Apr 03, 2026