Blog

Find out how to choose the ideal website agency for maintaining and updating your website. Discover user-friendly CMS solutions and important maintenance tips.

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How to make a real impact with smart website investments

Andreas Straub • Jan 25, 2026

Invest & impact belong together: This editorial shows how website relaunch, UX optimization, website maintenance and budget planning turn effort into real benefit - more visibility, better leads, lower costs.

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Why GEO is the answer to AI search

Andreas Straub • Dec 02, 2025

Tips & Tricks

GEO shifts visibility from Google to AI systems like ChatGPT. With clear structures and strong EEAT signals, your chance of appearing directly in AI responses increases.

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Successfully combining investment and impact for a strong website

Andreas Straub • Dec 02, 2025

Whether website optimization, website relaunch, choosing the right web design agency or planning web design costs. This blog shows how the right investment can turn a website into a success factor.

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3 signs that your website is secretly driving customers away - how to stop losses

Andreas Straub • Nov 17, 2025

Tips & Tricks

Find out which indicators deter your website visitors and how you can effectively stop customer losses with website analysis, responsive design, usability optimization and SEO.

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Why website branding is crucial today

Andreas Straub • Nov 16, 2025

Web design, storytelling, and UX design make brands visible, tangible, and trustworthy. Discover how website branding shapes brand identity and creates lasting digital experiences.

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How your website becomes the headquarters of your brand

Andreas Straub • Nov 16, 2025

Digital brand management means making personality visible in every element. Learn how your website can become the central stage for your brand and create recognition value.

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Visual brand communication brings values to life through design

Andreas Straub • Nov 16, 2025

Design is more than aesthetics—it conveys attitude. When colors, shapes, and structure make brand values visible, trust is created and a website becomes a genuine brand experience.

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How storytelling on the web brings brands to life

Andreas Straub • Nov 16, 2025

Good brands don't tell stories, they let you experience them. Discover how digital storytelling brings brands to life on the web, builds trust, and creates emotional connections with users.

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AI-generated content does not harm your Google rankings

Andreas Straub • Nov 13, 2025

Tips & Tricks

AI-generated content is everywhere. Many people still think that Google penalizes texts from ChatGPT & Co. The data says otherwise. In this blog post, I'll show you step by step what you need to look out for.

Lightning-fast website converts visitors into buyers

Andreas Straub • Nov 13, 2025

Today, website loading speed is a decisive factor for business success. A slow website not only costs ranking points with Google, but also turnover, customer confidence and visibility.

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Headless CMS vs. classic CMS: Which solution will move your website forward?

Andreas Straub • Nov 13, 2025

Headless CMS or classic CMS - which system is better suited to your website? Discover the most important differences, advantages and possible applications for your company.

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The CMS as a success factor

Andreas Straub • Nov 13, 2025

Today, a CMS is more than just content management, it is the key to strategy, SEO, analytics and omnichannel. Find out why headless CMS are the future.

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Usability determines the success of a CMS

Andreas Straub • Nov 13, 2025

Many editorial teams struggle with confusing interfaces and slow workflows. A user-friendly CMS with clear structures and simple functions ensures that content goes live quickly and without errors.

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Content strategy in the CMS: How to keep track of all channels

Andreas Straub • Nov 13, 2025

With Headless CMS, content is centrally controlled, flexibly displayed and consistent across all channels - the basis for a strong strategy. This saves you time and increases your reach.

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CMS Analytics Tracking: Measure instead of guessing

Andreas Straub • Nov 13, 2025

If you run a website, you should not rely on assumptions, but collect real facts about visitor behavior with CMS Analytics Tracking. It becomes visible what really happens after the page view.

How artificial intelligence is changing brand identities

Andreas Straub • Nov 05, 2025

Artificial intelligence is fundamentally changing web design. Adaptive websites, learning systems and data-based design are making brands more tangible than ever before - intelligent, consistent and authentic.

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Web Design Costs: Your Comprehensive Guide to Budget Planning

Andreas Straub • Oct 11, 2025

Learn how to plan your web design budget effectively, including detailed price calculations and tips for choosing the right agency.

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The website relaunch as an investment in the future

Andreas Straub • Aug 11, 2025

Learn how a website relaunch justifies your investment. Discover the benefits, costs and SEO strategies to maximize ROI and strengthen your online presence.

A woman holds an open laptop displaying the Evelan agency website, while a colleague points at the screen.

Guide to choosing the right web design agency

Andreas Straub • Jul 25, 2025

Learn how to choose the perfect web design agency to optimize your online presence and achieve your business goals.

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The guide to the right website agency for your company

Andreas Straub • Jul 25, 2025

Find out how to find the right website agency to successfully create your professional website or webshop. Tips and strategies for the selection process.

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Recognizing and improving poor UX design

Andreas Straub • Jul 25, 2025

Find out how good UX design can improve your website - with fast loading times, a clear structure, accessibility, Google Analytics and strong call-to-actions. How to increase user experience and conversion.

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The Guide to Web App Development

Andreas Straub • Jul 25, 2025

Learn how customized web apps help companies increase their efficiency and meet personal requirements. Discover the advantages and trends of web app development.

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Responsive web design means making your website look great on any device.

Andreas Straub • Jun 28, 2025