Blog
Our blog covers custom web design, modern development and digital visibility. We share hands-on knowledge, current trends, and proven strategies for everyone aiming to get more out of their website – from design and performance to usability, SEO, and digital success factors.
Evelan Blog
Blog Posts
How to Measure Your AI Visibility with GEO Tracking
Andreas Straub • Sep 03, 2026
70% of AI traffic hides as Direct in GA4. Learn how to measure and improve your AI visibility with GEO Tracking and the right KPIs.
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Zero Click Search and the Invisible Traffic Loss
Andreas Straub • Aug 12, 2026
68% of all Google searches end without a click. Find out why your website is losing visitors and what SMEs can do now to counter the zero-click trend.
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How AI Decides Which Sources to Cite
Andreas Straub • Aug 10, 2026
51% of B2B buyers start their research with AI instead of Google. Learn how your company can be recommended by ChatGPT, Perplexity, and Google AI.
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The Differences in How AI Search Engines Recommend Businesses
Andreas Straub • Aug 10, 2026
Three AI search engines, three different recommendations. 62% of brand recommendations differ depending on the platform. Which factors each platform favours and how businesses can optimise their AI visibility.
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How to Make Your Website Technically Visible to AI Search Engines
Andreas Straub • Aug 10, 2026
Learn which technical requirements your website needs to meet for AI crawlers, llms.txt, and Answer Engine Optimization, explained in plain language.
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