A proven partnership, new technology: Alex Hauk's digital profile on the next level
Starting point: A successful website, but time for the next technology standard
Alex Hauk is a marketing consultant with BAFA accreditation and a growing advisory portfolio. We have been looking after his website for several years. The existing Sanity solution had served its purpose, but a new generation of the headless CMS now offered significantly better editorial features. In parallel, the business had continued to grow, with new services such as grant advisory being added.
Design refresh and headless CMS upgrade in ten weeks
In May 2025, we delivered the relaunch. Roughly ten weeks from proposal to go-live. Specifically, we delivered:
- Corporate design modernised. Colour system refined, business stationery adapted.
- New frontend on Sanity + Vercel. Headless architecture with edge hosting.
- Live preview in the CMS. Editing and result visible side by side.
- SEO package system. Custom visual system "SEO Plus / Advanced / Ultimate" with colour coding and icons.
- Second language version. English content on its own language layer.
- Clean blog migration. 301 redirects, no ranking losses.
Result: A system that grows with the business
Since going live in July 2025, Alex Hauk has been maintaining his content entirely on his own: blog articles, new services, logos, language versions. The live preview replaces the earlier "publish and hope" routine with direct feedback while writing. Shortly after launch, the client himself reported a clearly positive development in his visibility metrics. Methodologically explainable through the clean migration, the sitemap submission, and the strict redirects. The result is not a snapshot of a website, but a foundation that continues to grow with Alex Hauk's advisory business.
