Headless showroom on Sanity + Next.js for the premium vehicle trade
Starting point: A rotating luxury inventory that demands premium presentation
Maximum Performance operates in the luxury segment of the vehicle trade. Inventory turns over constantly, and every vehicle is a one-off with its own story. A website matching this category has to do two things at once: present vehicles at magazine quality while staying maintainable by the team without developer support.
Headless architecture with Sanity CMS and Vercel edge delivery
We built the complete website as a headless system: Sanity as the editorial CMS, Next.js as the frontend framework, Vercel edge network for delivery. Design and content entry are cleanly separated. Evelan delivers the design system, the team manages the inventory. Specifically, we delivered:
- Sanity as editorial CMS. The team adds new vehicles, prices and image sequences intuitively, without developer support.
- Vercel edge delivery via CDN. Vehicle pages load fast globally, even with 16+ photos per listing.
- Filter and search function. Visitors find the right vehicle by brand, model, price or equipment.
- Large-format vehicle galleries. Up to 16 images per listing in a magazine-style layout.
- Structured detail pages. Technical data, equipment and vehicle story per listing in a consistent format.
- Bilingual brand presence. German and English versions maintained in parallel in Sanity, reaching international buyers directly.
Result: Inventory is always up to date
Since go-live, the team manages the vehicle inventory independently in Sanity. A sold car disappears from the catalog within minutes, a new arrival goes online shortly after the photo shoot. The headless architecture delivers performance through the Vercel edge network and brings security advantages: no exposed database, managed updates in the background, minimal attack surface. Every vehicle reads as a one-off, and the listing documents that for as long as the car is available.
